This was developed after years of trial and error. Working on the other side of the world (in a backward timezone and with crappy internet) taught me the importance of systems. At first, it kinda felt like I was a landlord with one hand tied behind my back. Fortunately, I was determined and figured it all out. After many years of struggling, I earned self-service management. Now, it's like landlording with no hands, and that's why I'm excited to share this with you!

If you can do something once, don't you think you can do it again? If you believe in Real Freedom and if you can set up self-service management with one rental, you'll probably want to get more rentals.

The idea here is if you prove the concept to yourself with one rental, you'll start to love it. Then, all you have to do is decide how many rentals it will take to pay the bills. Once you get your money right, you can take care of yourself and your family financially. Then you can find a purpose to continue serving people in a different capacity—that's what happen to me and why I'm here in front of you now.

So, in summary, set the goal for Real Freedom, get it, then find a purpose to pursue when you're financially free. Got it? The goal is not retirement. Nor is it to stop working. As humans we need something meaningful and productive to do.

How's that saying go? "Give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and You Feed Him for a Lifetime."

I say: “Teaching him to fish makes him dependent on fishing. Instead, teach that man how to get others to fish for him so he can get Real Freedom and can find a better purpose for his life.”

Rentals are a great way to transition away from working 9 to 5, five days a week. When you get up in age you will need something to keep you going so you don't stagnate, but thanks to self-service management you won't have much to do. What are you going to do with yourself then? Travel, sure, that will be fun for awhile, but you won't do it all the time for years on end. You will need to find something meaningful to do in between all your vacations. Obviously, today you have the satisfaction from earning your own living. You find enjoyment in your efforts now. I'm talking about later...

The conclusion of the matter is, during retirement as a landlord, work can be your friend and idleness is what you should be scared of. I'm glad I learned my lesson early.

Having rentals is not some type of race, you can take your time. There's no competition. In fact, it doesn't matter how many rentals you have. It's about getting Real Freedom, and having a worthy pursuit! Only when I committed to being a landlord forever did I realize this!

As a mom-and-pop landlord you have to learn everything already. Why not learn a better way first. If you can become a landlord master then you can make retirement obsolete. Don't let the idea of doing a little work discourage you from being a landlord forever. This is not hard.

Be encouraged, you can do this! If you are a landlord consider it a blessing; we have self-service management now — it's so easy my kids can do it! If you're a landlord that wants to save time and avoid traps, then self-service management might be worth learning. As a small-time landlord, you have to decide how you want to go about this.

Now that you've learned from me the goal is Real Freedom, you're probably thinking you're good to go learn the basics, then go it alone, testing different things and finding what works best for you over time. I'm not knocking it, after-all that's similar to what I did. I am reflecting how long and risky it was though...

It's kinda like learning to drive a car. Sure, you could figure it out on your own, but that would be super unsafe. Or, you can be taught by an amateur. You'll learn the basics, e.g. how to park, use turn signals, check your mirrors, etc. Once you hit the road, that's when you really learn, but it will still be risky. Or better yet, if you learn to drive with an expert instructor, you'll learn a winning strategy. Not just the basics. As a result, you'll quickly reduce your risk on the road sooner and become a better driver for life. You know what I'm saying?

If you are willing to commit to Real Freedom and want to learn how to use self-service management, I can show you the way. I got the map, you can have it. If you're going to embark on a journey as a landlord, wouldn't you want to have a map so you'll have directions to your treasure? If you're already thinking in your head reasons why I'm wrong or how this won't work, that's exactly why it will never happen for you.

For those of us who feel lucky to be landlords, who love the idea of cashflow and financial freedom, remember rule number one. Do not get caught up working in your business to save money! You will lose your personal freedom! No one gets a rental property to have less free time. You will never be really free if you get stuck in the weeds of being a landlord. If you break rule number one, you will eventually start second guessing yourself and the idea of selling out will sound good. You have to be a Real Freedom Fighter. Will you fight for it?

You'll be constantly nudged to exit. If you don't plan to hold forever you make short-term decisions that increase your chances to sellout. Over time your net worth will grow, housing prices will rise, people or hedge funds like BlackRock and other greedy investors will be sending you mailer offers to buy you out, etc.

If you don't become a landlord master, eventually the idea of cashing out starts to become more and more convincing. Don't do it! Commit now to never selling. If you design your rental business to be easier to run than sell, then there will never be any need to exit. Does this make sense?

Wealthy people never sell their assets. So I say, if you want to be wealthy, you should never sell your rentals. The KEY is cashflow forever! That's the forever difference. If you never expect to retire, you won't think retirement is the finish line. There's no finish line! The goal should be Real Freedom. I don't know how else to explain it, but the journey is the point, NOT the destination. You know?

Focus on your meaning and satisfaction in life along the way. Imagine this, if you held on to your rentals long enough to have them eventually paid off, and you used self-service management so everything was easy for you to maintain, would you be free? How many rentals would it take? You might be just one rental away from Real Freedom!

Try to at least master what it takes to handle your rentals now, so later it will be second nature, super easy for you, and maybe one day you can hand them off to your kids as an inheritance. That's what I plan to do.

After all, how can you believe me? Well, I was the guinea pig. I'm speaking from experience. I got one rental, then next thing I knew I had five. I held on to them all and eventually I paid most of them off. Then I got slapped in the face when I lost my W-2 job because of COVID, and was unemployed for two years. But I didn't get REKT...I had cashflow to cover all the bills, thank God!

I finally see the big picture and it put a in me to show others the Real Freedom vision! In essence, rentals are the secret weapon against financial foes—defeating adversity with cashflow!

You know... I had to weather storms to get here. Looking back now, I didn't love being a landlord at first, and there were many times people almost convinced me to sell my rentals — I almost didn't make it here — I sure am glad I didn't listen to all those naysayers!

If I didn't become a Real Freedom Fighter myself, I would've never got my automated rental operation and permanent wealth. I would've never looked outwards... I would've never questioned things... I would've never been like:

"Landlords wouldn't want to sell their rentals if they had self-service management like I do... Why did it take me so long to figure this out on my own?! Dammit, I'm going to do something about this!"

Going forward, I vow to do something about this. I'm on a mission to help other landlords keep cashflow for life. I want to help you see your rental as a castle that lasts forever, and be inspired to build your own empire. Let's go on a crusade for Real Freedom! Here's how we can equip you for the journey.

If you are not fully committed you wont make it. The reason why is you will shortchange everything you do as a landlord. Ask yourself how long do you think you can deal with a bunch of rental problems before you call it quits.

If you don't like being a landlord, you will never last long-term. In the back of your mind you'll want to escape if you keep your eyes on the exit. Do not even think about one day selling all your rental properties and retiring! Quit trying to take the easy way out! Don't let the thought cross your mind!

You gotta change your mindset and change your outcome. Think about it, if a landlord wants passive long-lasting cashflow, then why aren't they working to make their rental business as self-sufficient as possible? If landlords had the goal to make their rental business permanent, then their behavior would be drastically different, don't you think? They would focus more on sustainability and how they could replace themselves with a better design. Not how to work in their rental business more to save money.

Only after I fully accepted and wholeheartedly believed I was going to be a landlord forever, did I commit to getting Real Freedom. Trust me, it's actually hard to learn. Sometimes you just want to jump right in and do things, but you can't because that's not going to help you the next time that same issue comes up. I had to force myself to build systems that prevented me from ever needing to get involved. It changed everything I was doing.

Instead of me just getting things done, I had to take a step back and figure out ways to let tenants resolve things without me. I remember thinking to myself, my wife doesn't want to do this, my kids sure as heck won't want to do this. So I have to figure out ways for things to happen without our involvement. All of a sudden, I found myself redesigning everything I was doing and after a few years, I had Real Freedom with self-service management.

It's kinda like having rental property ATMs where tenants can handle everything on their own. Now isn't that a cool idea? Only if you're committed enough to Real Freedom will you believe that self-service management is possible. And when little storms come up, you will find ways to weather them. Are you getting this?

Look here, this is how my commitment helps me weather any storm. When problems came up, I didn't blame tenants, I figured out solutions that prevented those problems from happening again. See how my long-term commitment helped lead me to using a better design (self-service management), which helped me hit the ➡ ... It's not saving money, it's not retirement... It's Real Freedom!

What's more important to you, money or freedom? Money comes and goes, but Real Freedom is priceless because your time is finite. If it took me 10 years to figure out self-service management on my own, imagine how much further ahead you would be if you had it starting out.

It's kinda like, if I've been building a tower in one spot for ten years, you would be able to stand on top and see the big picture right away. You would see the views and know if you want to share in the vision. You would be 10 years ahead of other landlords. Your landlord journey will be twice as effective. Are you with me?

It's like this, a lot of times landlords end up with their first rental and they don't take it seriously in the beginning. Over time they eventually come around when they really start to appreciate the power of cashflow. Self-service management is an opportunity for you to maintain a razor-sharp strategy from the get-go.

Have you heard the woodcutter lesson? Remember this old story:

Once upon a time, a very strong woodcutter asked for a job in a timber merchant. The pay was really good and so were the working conditions. For those reasons, the woodcutter was determined to do his best. His boss gave him an axe and showed him the area where he would work.

The first day, the woodcutter felled 18 trees. “Congratulations,” the boss said. “Go on that way!” Motivated by the boss's words, the woodcutter tried harder the next day, but he could only bring down 15 trees. The third day he tried even harder, but he could only manage 10 trees.

Day after day, he finished with fewer trees. “I must be losing my strength,” the woodcutter thought. He went to the boss and apologized, saying that he could not understand what was going on.

“When was the last time you sharpened your axe?” the boss asked.“

Sharpen? I’ve had no time to sharpen my axe. I have been so busy trying to cut trees….”

Self-service management is your opportunity to take back your time before you lose it. To prevent you from getting lost working in your business or having your money sucked down the drain. Stick to the plan. Maintain a sharp axe. Get Real Freedom! The knowledge you gain can't be taken once you have it, it's yours and you won't be dependent on anyone when you have Real Freedom... That's how Real Freedom works! Isn't that awesome!?

Right now, I can't go into all the details of self-service management, but I'll tell you it's the same as regular property management, except you keep control and rely on systems that are built to give you Real Freedom. I'll try to say it plainly like this, "You turn your rentals into self-sufficient money-making machines."

"Yeah yeah, whatever," you say. I feel your pessimism. I was like you once. Not anymore, though! Do you want to know the catch? It's risk/reward. You'll have to embrace the risk to get the reward. There's no freebies in life. In fact, if you don't want the reward of Real Freedom more than the risk, I don't want you to go any further. If you are hesitant, that means you're not truly committed.

If you are encouraged and want to know more, then let's go!

This is how it works. The new normal for business is shifting. Nowadays everyone is going self-service. Companies are handing off the work down lower and lower to the end user. This is exactly why you do not need a property manager! Especially if you have less than 10 rentals.

In my opinion, property managers are pretty much a waste of money. For the average landlord or small-scale real estate investor there is absolutely no need for a property manager. It's actually better if you keep control; but obviously, you don't want to do all the work.

I like to think of myself as a programer of drone pilots. I did work in the beginning setting everything up, but when everything is done all I do is ensure good execution. Ultimately, I'm in charge and just oversee safe take-offs and landings, and let everything else run on autopilot. This is the future. Soon everything will pretty much be self-service. Today we already have self-checkouts, self-driving cars, and now self-service management!

The trick for landlords is to treat their rentals more like a professional business, as opposed to a hobby. This gives you a plain vanilla business advantage. Good tenants are accustomed to the professional corporate feel of property management anyways. In fact, there are a lot of scammers trying to pretend they're mom-and-pop landlords so they can ripoff tenants. You do not want to be associated with scammers.

The red flags that give away these scammers, which scare off good tenants, are the same things amateur landlords do. So basically, if you have the same look and feel as a amateur landlord, you actually scare off high-quality tenants and attract bad tenants. Yes! On the flipside, there are shady bad tenants that actually look to exploit mom-and-pop landlords. The longer cheap and lazy landlords cut corners, the more problems they attract, and eventually, they get what they deserve... 🔥 burned out 🏚️

For all those cheap lazy slumlords out there providing bad service through their poor execution and cutting corners—behaving like scammers—they will get treated like scammers, and rightfully so. Culling the population and giving us good landlords more room to grow and improve.

As a replicable business, be a professional landlord that offers better service, for better tenants—it's a compound effect!

Ultimately, self-service management is the same as professional property management, but it's different in one key way: I show you systems that take yourself as the landlord out of the equation. This gives responsibility to tenants and helps groom long-term "residents" that have an ownership mentality. You save time and the tenants get what they want. They sure as heck don't want the landlord constantly showing up reminding them they are renting the house they live in. They are simply people that want to live their life in peace.

Now that we got that out of the way. There's one more thing... I want to stress the importance of seeing the big picture before you dive into the details and want to get right into chopping down problems. Have you ever tried to put together a puzzle without looking at the picture on the side of the box? If so, you know exactly how important it is to see the big picture.

As a solopreneur landlord, if you try to go it alone, without having a big picture to use as a guide, it won't be fun. It'll be like sorting through thousands of puzzle pieces from a hundred different puzzles, spread all over the place in a big mess. As a landlord there's infinite ways to do things and every landlord has a different style. It goes back to strategy over tactics and sticking to your Real Freedom vision. I have a question for you...

Would you rather...